As is the case with other product review readers, one challenge people trying to make use of sewing machine reviews have to grapple with is that of sorting the objective from the subjective.
When we talk of objective sewing machine reviews, we are actually talking about those which are not biased in any direction.
Conversely, when we talk of subjective sewing machine reviews, we are actually talking about those which have bias (where the bias may be obvious or unobvious in some cases).
To many people, information obtained from biased reviews is viewed as unreliable –given the fact that such reviews tend to ‘give one side of the story’ while completely ignoring the other. Yet as all reasonable people know, anything which has an upside is also likely to have a corresponding downside.
It turns out that there are two ways in which you can tell the objective sewing machine reviews from the subjective ones:
1. By critically checking out the ‘slant’ of the core message in them: if a given sewing machine review is a hundred percent positive, or a hundred percent negative, chances are that it is a biased review. Indeed, it is the slant which is also referred to as the ‘bias’ in another way of speaking. Strictly speaking, it is hard to come across as sewing machine review which is a totally neutral (as there would be probably no use writing such a review). What is important in telling whether a given sewing machine review is objective or not is to analyze it keenly, aiming to see whether it is an open endorsement or an open ‘bashing’ of the sewing machine under review. If it turns out to be an open endorsement, then it no longer qualifies to be termed as a review: it turns into an advertisement. And advertisements, as we know them, are not supposed to be objective. On the other hand, if it turns out to be a document openly bashing the sewing machine under review, you’d know that it is probably subjective: as it is hard to come across a product which has all disadvantages – and no advantages whatsoever.
2. By critically checking out their authorship: if a given sewing machine review is written by the maker of the machine being reviewed (or someone affiliated to that maker), you can hardly expect it to be objective. It is likely to be biased in favor of the machine being reviewed. On the other hand, if it is a sewing machine review written by people affiliated to one firm dealing in sewing machines, and it is a review of a competitor’s sewing machine brand, you can hardly expect it to be positive.